Friday, October 31, 2014

Marketing Postcards

So, the client wanted to engender some buzz surrounding a product that they are marketing to museums and historical societies who have collections. Many of these collections are unorganized, so, this product can help them organize and manage their collections and also share them digitally with other agencies. I was asked to come up with some teaser postcard concepts...which I did, and which the client really liked.

The theme is centered around humorous depictions of collections becoming too much for the person managing them to handle. Visually, I wanted to go slightly vintage without beating that over one's head, so I went with black and white line art with one spot color—which was very popular in the mid-20th century. (This approached allowed the image to stand out while also kept production time down since this was a small-budget project.)

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